The Official White House Flickr Photostream

Since the beginning of Obama's election campaign last year, he has pioneered the use of modern technology to reach as many people as possible. In our day and age, that is pure genius. From daily email updates, to a personal website, to social networking sites and video and message sharing websites, Obama revolutionised the concept of political campaigning. When he was elected president, he took his revolution to the next level and continues to use the internet as a powerful tool to bring people within his realm of decision-making.

One of those projects is The Official White House Photostream on Flickr, which is strategically brilliant. The White House shares with the people of the World (not just the USA), the life and work of the President and his closest advisors. The tool is so powerful that even I find myself smiling when I browse though most photos of Obama...

http://www.flickr.com/photos/whitehouse

President Barack Obama leads his daughter Sasha through the Kremlin after the family arrived in Moscow, Russia, July 6, 2009. (Official White House Photo by Pete Souza)